How to Become a Client-Based Real Estate Agent
Real estate agents are known for being client-based, but what does that mean? It means showing the same level of care and concern for your clients as you would for your own family. It’s about making yourself available to them at all times and having a genuine interest in their well-being.
As an agent looking to become client-based, it’s important that you are able to adapt your business model so that you’re prepared for what’s coming next. If you’re going to be successful in the real estate business, it’s essential that you embrace this concept from day one.
5 steps on how to become a client-based real estate agent:
Be a problem solver.
A problem is something that people don’t like, but they can’t do anything about it. It’s a nuisance at best and an obstacle to happiness at worst.
A solution is something that makes a problem go away or gets rid of it entirely. A solution makes life easier or better in some way, as opposed to just being fine or tolerable as it was before you implemented your solution (or if there was no problem in the first place).
You are a problem solver because you know how to find answers for people who have questions about real estate property issues related to buying or selling homes, apartments/condos/townhouses, land properties such as farms & ranches; investment properties such as commercial buildings; foreclosures & distressed sales, and other types of property investments too.
You can’t just sit back and wait for leads to come to you. You need to be proactive in your marketing, communication, and follow-up. When it comes to client relationships, being proactive means going above and beyond what is expected of you in order to help clients achieve their goals.
For example, if a client tells you they’re looking at buying a house with an attached garage on the north side of town but they’d prefer something larger than 2 bedrooms (which are scarce), try finding homes that meet these criteria within the neighborhood where they want their children attending school or near family members who live nearby. That way when these prospective buyers come back with an offer sheet ready for signing–and hopefully with more money in hand–you’ll already have several options lined up!
Be a problem finder.
As a top real estate professional or agent, it’s your job to find solutions for the problems that clients have. The best way to do this is by asking questions and listening closely to the answers. If a client says they need more space or better schools, don’t assume you know what they’re saying. Instead, ask them directly: “What would make it feel like enough?” Or “What kind of school are you looking for your kids? Public? Private?”
Asking these kinds of questions will help clarify exactly what the problem is so that you can come up with an appropriate solution together. It may also uncover other issues along the way; if there’s something else going on in their lives besides just needing more space or better schools (like health problems), then it could be helpful information to know as well!
Once you’ve identified what exactly needs fixing in each case–whether it’s finding new tenants after a foreclosure or selling off assets –being proactive about finding solutions will go far toward ensuring positive outcomes both now and into future interactions between seller and buyers agent/buyer pairs over time.
Listen and ask questions.
As a licensed real estate agent yourself, you need to be able to listen carefully in order to understand the needs of your clients. You also need to be able to ask them questions that will help you get at their underlying problem or desire for change in order for them to reach their goals. Listen for keywords or phrases that indicate what your client wants or needs (e.g., “I want more space” or “I’m looking for something closer”). Then dig deeper: ask follow-up questions like “Why?” or “What would make this better?”. See that everything they say makes sense to you before moving on, don’t pretend to understand just to keep things moving.
Have an open-door policy.
Being accessible to your clients is the first step toward becoming a client-centric, real estate broker or agent, and it’s something you can do right away. Make sure your clients know that they can reach you at any time of day or night–even during weekends and evenings.
Genuine Concern for Clients
Becoming a client-based real estate agent is about having a genuine concern for the people you work with, and a willingness to go above and beyond.
To become a client-based real estate agent, you must first understand that you are not just selling a house. You are helping someone make one of the most important decisions of their life. It’s not about getting them to buy or sell; it’s about doing what is best for them.
That means being a problem solver and proactive in finding solutions for your client’s needs so they can achieve their goals! It also means listening carefully and asking questions so that you understand their needs better before recommending anything else.
Being responsive is another key factor in becoming client-centric because if there’s one thing people hate more than being sold something without being asked if they want it (and then being forced into making an emotional decision), it’s waiting around while someone puts off answering questions until later on down the road when things become urgent again…and then having said person forget all about those “later” answers anyway!
Having open doors both figuratively (by making yourself available) and also literally speaking since no one likes sitting outside waiting either!
More tips to become an effective Real Estate Agent.
Create a brand.
Branding is an important part of becoming a client-based real estate agent.
The first step to creating your brand is to understand what it is, and then decide how you want your brand to look and feel. To help with this process, here are some questions you can ask yourself:
- What do I want people to associate my name and service with?
- What qualities do I want them to associate with me? (Responsive/reliable/efficient)
- How do I want them to recognize me (visual cues like clothing or hairstyle)
Find your niche.
You may be able to find potential buyers in any market, but it’s important to consider what you excel at and what makes you happy. For example, if you love working with seniors or first-time homebuyers, then that could be your niche.
Become an expert in your field of choice by learning everything there is about it so that when people come looking for advice from an expert like yourself, they’ll know immediately who they should call: YOU! This will help build trust between yourself and potential clients while making them feel comfortable enough around the person giving them advice on such big purchases like real estate – after all nobody wants just anyone selling their house right? Plus knowing this information will also save time since no one wants someone who doesn’t know what they’re doing trying their best but failing miserably at getting things done correctly (or even worse causing damage).
Develop a marketing strategy.
Developing a marketing strategy is the first step toward creating your brand and attracting clients. Your marketing plan should be comprehensive, including both offline and online strategies.
- Offline: You need to get out there in person! Get involved in local organizations, attend networking events and industry conferences. This will help you meet other professionals who may become potential clients or referral sources (and vice versa).
- Online: Develop an online presence that promotes your expertise as well as establishes trust with potential buyers or sellers through blogs, social media posts etcetera.
Learning is the key to success in any field, and real estate is no exception. There are several ways you can learn about the real estate industry and gain valuable knowledge that will help you with your career:
- Go to seminars. These events are usually free, but they’re also packed with information from experts who have been in the business for years. You’ll learn how they got started and what challenges they faced along their way up, as well as tips for navigating common issues like marketing or networking effectively (or even avoiding them altogether).
- Read books by successful agents who share their stories of triumph over adversity–and then apply those lessons yourself.
Always be learning new skills and knowledge to better your business and give real value to clients.
When you’re a client-based real estate agent, it’s important to always be learning new skills and knowledge. You need to be able to provide value to the clients that you serve, and the best way to do this is by keeping up your education.
There are many ways that you can do this: through continuing education courses or seminars, by reading books on real estate (yes! there are actually good ones), or simply by listening when someone else gives advice–even if they’re not an expert in their field of expertise (but they might know something useful).
Join social media groups and forums.
Social media, especially Facebook, is a great way to network with other real estate brokers and agents. You can also learn from their experience and share information about your business. If you’re looking for ways to grow your client base, these groups are a great place to start!
Client-based real estate agents are the best kind of agents out there because they have a very close relationship with their clients, which makes them better at working with them. This can lead to referrals or repeat business, as well as higher levels of trust and confidence in your services.
When you’re selling or buying a home, you want to be able to count on your agent to be there for you when needed.